In a bid to support creativity in cultural diversity, Pernod Ricard Nigeria recently partnered with IHG (InterContinental Hotels Group) to launch its BAR150 programme, celebrating 150 years of mixology. The partnership will see Pernod Ricard makers of MARTELL Cognac, provide guests with exceptional cocktail options made with renowned spirits and liqueur brands in the fun-loving city of Lagos. Pernod Ricard is the world’s co-leader in wine, spirits, representing top brands, including ABSOLUT vodka, Chivas Regal whiskey, Royal Salute Scotch whisky, The Ballatine’s blended Scotch whisky, Perrier-Jouet champagne, Malibu and Havana Club rum, among many others.
The BAR150 programme is an innovative platform to connect more consumers with the Pernod Ricard brand while celebrating their unique experiences across several IHG’s managed InterContinental, Crown Plaza and Holiday Inn hotels and resorts throughout Asia, Middle East and Africa (AMEA) region. The company will design series of popular cocktails for IHG hotels from its rich brand portfolio, which includes MARTELL Cognac, Absolut Vodka, Mumm Champagne, Perrier Jouet Champagne, Chivas Regal whiskey, Jameson Irish whiskey, The Glenlivet Scotch whiskey, Beefeater gin, the Ballantine’s blended Scotch whiskey, Malibu and Havana Club rum, among many others.