Pernod Ricard Partners with IHG to Celebrate 150 Years of Mixology

 In a bid to support creativity in cultural diversity, Pernod Ricard Nigeria recently partnered with IHG (InterContinental Hotels Group) to launch its BAR150 programme, celebrating 150 years of mixology. The partnership will see Pernod Ricard makers of MARTELL Cognac, provide guests with exceptional cocktail options made with renowned spirits and liqueur brands in the fun-loving city of Lagos.  Pernod Ricard is the world’s co-leader in wine, spirits, representing top brands, including ABSOLUT vodka, Chivas Regal whiskey, Royal Salute Scotch whisky, The Ballatine’s blended Scotch whisky, Perrier-Jouet champagne, Malibu and Havana Club rum, among many others.

The BAR150 programme is an innovative platform to connect more consumers with the Pernod Ricard brand while celebrating their unique experiences across several IHG’s managed InterContinental, Crown Plaza and Holiday Inn hotels and resorts throughout Asia, Middle East and Africa (AMEA) region. The company will design series of popular cocktails for IHG hotels from its rich brand portfolio, which includes MARTELL Cognac, Absolut Vodka, Mumm Champagne, Perrier Jouet Champagne, Chivas Regal whiskey, Jameson Irish whiskey, The Glenlivet Scotch whiskey, Beefeater gin, the Ballantine’s blended Scotch whiskey, Malibu and Havana Club rum, among many others.
According to the Marketing Director, Pernod Ricard Nigeria, Mr. Sola Oke, “We are thrilled to partner with IHG on enhancing the cocktail experiences of guests across AMEA hotels with our famous brands, for basic mixed drinks and sophisticated cocktails. The BAR150 programme is our unique way of contributing to the development of mixology, which is reviving the cocktail culture in Nigeria and other parts of the world.” 

The art of Mixology started around 150 years ago when the first cocktail recipe appeared in print, and till date, the movement has continued to grow from strength to strength. Mixology is another term for mixing drinks or bartending and a Mixologist is another name for a bartender or bar chef. It is a generally accepted slang term for a refined and in depth study of the art and craft of mixing.

Pernod Ricard’s partnership with the InterContinental Hotels Group – BAR150 programme will provide unique opportunities for guests to experience exceptional cocktail options, exchanging professional cocktail mixing skills with IHG colleagues to deliver world-class mixologist across the hotels.

Furthermore, Pernod Ricard is a global group with global footprints, roots for more success and a strong commitment to a sustainable development policy which encourages responsible consumption embedded in innovative products, services, experiences, and processes. The company has the largest wholly-owned distribution network of comprehensive portfolio of brands.   

Pernod Ricard is the world’s leader in the premium spirits industry. It operates in more than 85 affiliates and 100 production sites. It has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation.