Payporte unveils BBA’s Tayo, Toke Makinwa as brand ambassadors

For the much-celebrated first runner-up in the last edition of Big Brother Africa reality show, Tayo Faniran, the dividends of his stewardship in the house is beginning to materialize, as online retail shopping brand, Payporte Global Systems Limited, has picked him as one of its brand ambassadors.
This feat followed the model’s appointment by the Independent National Electoral Commission (INEC), as a youth ambassador.Tayo, who was presented to the press by the management of Payporte, at the Protea Hotel Leadway, Maryland, Lagos, Tuesday, has a female co-ambassador, in popular on-air-personality, Toke Makinwa, who is the model of the currently running Payporte TVC.
Tayo and Toke, by their appointments, are expected to use their popularity in the society and traffic on the social media, to position the brand in the minds of their fans; identified as youths, urban professionals and mature adults in the society, as well as engender their patronage of the brands’ wares.
It is the first time since the brand berthed in Nigeria, that it is signing brand ambassadors.
Speaking at the event, Payporte’s MD/CEO, Mr. Eyo Bassey, said he is optimistic that Tayo and Toke will impact on the brand positively.
According to him, “Payporte is very happy with its choice of ambassadors and very excited about this new journey. We are a fast growing online business with the young, urban professionals and mature adults as our target audience and our brand is strongly committed to delivering best services; we are very confident Toke and Tayo will do an exemplary job in not just retaining our brand values but in also promoting those values.”
Talking about their new endorsements, the celebrities expressed their enthusiasm, promising to help to grow the brand. “We are very excited and look forward to an amazing business, yet friendly partnership with Payporte.”
Payporte launched in 2012 and caters to a wide variety of customers, providing an ever expanding offering of products which include; fashion and accessories for men, women and kids, furniture, foot wear, home appliances, furniture, trendy gadgets, electronics and lots more.
The brand also offers what is known as ‘Affiliate Program’ and has presence in five African countries; Egypt, South Africa, Ghana, Morocco, Kenya and two offices in  Nigeria – Lagos and Abuja.